Atlas Salt: A Hidden Gem for Investors

Jul 18, 2023 | Investing, Mining Stocks

In today’s ever-changing economic landscape, it is crucial for investors to have exposure to hard assets like commodities. Not only do they serve as a hedge against inflation, but they also provide stability in times of uncertainty. One often overlooked commodity that warrants attention is salt. While salt may seem ordinary, it is a key player in various industries, particularly in the de-icing of highways during treacherous winters. In this blog post, we explore the importance of salt and the investment opportunities it presents, specifically in the salt mining industry.

Tight Supply Situation in the Salt Industry

The salt industry is currently facing a tight supply situation, which is expected to worsen in the future. The problem lies in the aging salt mines in the Great Lakes region and the Gulf of Saint Lawrence. Many of these mines are over 60 years old, resulting in an imbalance in the distribution network. To meet the rising demand, imports from distant regions such as North Africa and Chile have become necessary, raising concerns of national security. It is clear that developing new salt mines closer to the demand centers is the solution to establishing a stable supply chain and reducing reliance on risky regimes.

Insights from Atlas Salt Inc.

Roland Howe, president and director of Atlas Salt Incorporated, offers valuable insights on the mineral space and the opportunities present in the mining sector. Atlas Salt Incorporated is a spin-off from Vulcan Minerals, focusing specifically on salt assets. The company has identified a promising salt deposit in Western Newfoundland, boasting favorable geology and proximity to deep water and a port. Their goal is to start a new mine with significant advantages over existing ones, including incline ramps for access and environmentally friendly, electrically driven equipment.

Salt Mining: A Sustainable Option

Salt mining differs from other commodities as it involves grinding salt from the ground using continuous miners. The processing of salt is relatively simple, involving crushing and screening, with no waste or tailing ponds. This results in a small environmental footprint, making salt mining a sustainable option for investors who prioritize eco-conscious investments. It is important to consider the long-term impact of investments on the environment, and salt mining aligns with the growing trend towards sustainability.

Investing in Salt Mining: A Diversified Portfolio Addition

Considering the importance of hard assets and the supply challenges in the salt industry, investing in salt mining can be a valuable addition to a diversified portfolio. Salt offers stability, both in terms of cash flow and as a hedge against inflation. Newfoundland, where Atlas Salt Incorporated operates, is considered an attractive jurisdiction for mining and ranks fourth in the world according to the Fraser Institute. By investing in Atlas Salt Incorporated or similar companies that prioritize salt projects, investors can tap into the potential of this unique commodity.

Atlas Salt Incorporated: Leading the Salt Industry Charge

Atlas Salt Incorporated aims to position itself as a leader in the salt industry in the Northern American region. They are committed to implementing best practices, ensuring safety, cost-effectiveness, and productivity. By doing so, they strive to provide a secure supply of salt, which is essential for safe winter travel. While there are no other companies currently taking a salt project through feasibility, Encompass Minerals is a publicly traded salt company that can be compared to Atlas Salt Incorporated. It is crucial for potential investors to conduct thorough research and consider all available options.

For beginners interested in the salt mining industry, Atlas Salt Incorporated suggests visiting their website,, for more information. The company emphasizes that their project is a premier undeveloped high-grade salt project and highlights the advantages of having a domestic stable supply chain. Atlas Salt Incorporated is listed on the TSX Venture exchange under the ticker symbol SALT.

In Conclusion

The salt industry presents unique investment opportunities due to its stable demand and correlation with inflation. As Atlas Salt Incorporated focuses on salt assets, it is well-positioned to meet the industry’s challenges and provide a secure supply of salt for safe winter travel. However, before making any investment decisions, thorough research is advised to ensure informed choices. The salt industry may be a hidden gem for investors seeking stability and diversification in their portfolios.

This video was conducted on behalf of Atlas Salt, and was funded by Gold Standard Media LLC and/or affiliates. For our full disclaimer, please visit:

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